Popular logo formats for branding

Popular logo formats for branding

A short list of file types to include and ways to use them.

  • Vector PDF – Prepared with CMYK or RBG values these are good for the printer or designer who will be handling your logo and brand assets.
  • PNG transparent files – I send these with a logo because not everyone has access to removing the logo from a PDF in a way that keeps the background transparent. One important part of using this format is to make sure you are staying consistent with how the logo is used in other places. It is easy to miscolor the background of a logo using these and look inconsistent in your branding.
  • JPG files – This is the most important file type because it is so easy to output incorrectly. These are versions of the logo I reduce as much as possible to kept a site loading quickly, while still retaining the colors and high quality of the larger-format files. Social media sites that over-process png files will ask for a jpg.
  • SVG logo – This is a vector version of the logo that can be used on the web and is represented with code. SVG files can be scaled up or down without losing quality.
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